An educated consumer can do the following.

  • They can make comparisons and weigh options based on research.
  • They want choice. They do not want someone suggesting who they should choose by eliminating choice.
  • They rely on word of mouth from their close family and friends, but also have the ability to make their decisions.
  • They are internet savvy. They can look at reviews and understand that not all reviews are accurate or real.
  • They only believe what they can verify for themselves. They can shortlist selections but want verification by more than just a website.
  • Trust to them in today’s world means more than a business being on a website. They want to know that when they are spending potentially thousands of dollars, they need to have more than just one source of information.
  • They have the ability to ask questions and get answers.  If the business owner cannot answer their questions or thinks that their questions are stupid, then they move forward with someone else.
  • They want things in writing for complex transactions. Contractors working on a renovation are one of those things that should be in writing.
  • They want quotes from several sources in complex transactions, and if needed will consult a lawyer to review contracts.
  • The educated consumer avoids a deal that it too good to be true.
  • They never make a decision under pressure.  A deal that has limited numbers, or only this week, or a special promotion lasting 24 hours is avoided immediately.
  • What happens if things go wrong in major transactions should always be discussed and covered in writing. Delays, Poor Performance, Third Party Intervention.
  • Lastly, they will appreciate good service, quality, and fair pricing, and they have the potential to leave reviews indicating positive experiences with businesses that they have dealt with and can recommend to others.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet.
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.
  • Check Better Business Bureau Report if available.
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Be Part of a System for Legitimate Business That Consumers Can Trust